Cervezas Victoria -Málaga Beer. 

Category: National
Reach:  8,3 M single users
Interaction: +355k 

Cervezas Victoria was looking for an annual organic content campaign with a clear objective: to strengthen the brand in its natural territories and connect with its audience through authenticity.

The strategy was built around three key pillars -football, music and time of use- creating real and relatable content that integrated the brand into everyday, relevant moments. To do this, we enlisted the help of Carlos García and Natalia Palacios.
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Throughout the year, we developed organic content in each of these areas and added the creators' wedding as additional content within the campaign, integrating it naturally into the overall narrative.